When Marilyn Monroe was caught gazing intently at her reflection, an observer asked, “What are you looking at?” and without removing her eyes from the mirror she replied, “I am looking at her.”
The idea is simple. The reflection of a product onto the public needs to mirror what it stands for. The image cannot be more real than the brand, and the brand must live up to the image. It is the job of the PR agent to ensure that there is cohesion between the brand’s core and the way it is represented to the public. The word is synergy, and it is our goal to create a fabulously successful synergy for your brand that the public will receive with continued enthusiasm.