Main And Local

Holiday Campaign
Category
Case Studies

Main and Local, is a Canadian-born brand that is putting an end to the… shitty souvenir! From home décor, apparel, stationery, prints and novelty goods, Main and Local has something for every die-hard Canadian lover, and the passing tourists as well. Simply put, Main and Local offers city-inspired gifts and souvenirs that DON’T suck!

 

THE BRIEF

Rose PR was tasked with securing media awareness and buzz regarding Main and Local’s Toronto, Montreal, Ottawa, and Canada-wide lines for the holiday season.

 

THE STRATEGY

Rose PR sent out city-specific press releases to TIER A & B broadcast, digital & print media, as well as fashion and lifestyle bloggers and influencers. City-specific 1-pagers were also sent out, to showcase Main and Local’s various offerings throughout Canada.

 

THE RESULT

For the holiday season, Rose PR garnered 40 press stories and over 25 million media impressions across Canada. This included segments, articles and mentions in; The Morning Show, Toronto Star, BuzzFeed News, Huffington Post Quebec, La Presse, Where Toronto, Chatelaine.com, PostCity.com, NOW Toronto, and many more!