Mandy’s Salads

Old Montreal
Category
Case Studies
THE BRIEF

Montreal’s celebrated gourmet salad brand, Mandy’s Salads, brought on Rose PR to help launch their Old Montreal location. The campaign objectives were the following; to secure gastronomy & lifestyle media awareness surrounding Mandy’s Old Montreal, as well as the brand as a whole.

 

THE STRATEGY

Rose PR organized a TIER A media & influencer event to “officially” launch Mandy’s latest location, in Montreal. The event consisted of passed salads and snacks reflective of Mandy’s menu, introduction of new items exclusive to Mandy’s Old Port location, as well as a live DJ. Additionally, Rose PR provided ongoing media relations via pitching print, broadcast, and online outlets throughout the duration of the campaign.

 

THE RESULT

Over the course of 6 weeks, Rose PR produced 16 million media impressions surrounding the Mandy’s brand, their latest location, and the owners. Notable outlets included; Global Montreal, BT Montreal, Huffington Post QC, Journal de Montréal, La Presse, Narcity.com, La Semaine, Coupdepouce.com, Chatelaine Magazine, ElleQuebec.com, Elle Québec, Clin D’Oeil, CTV Sunday Bite, MTLBlog.com, Tastet.ca, to name but a few.

 

The media launch event resulted in 1.9 million social media impressions spanning Instagram and Facebook.