SUITSUPPLY

The Montreal Launch
Category
Case Studies
THE BRIEF

In 2016, Suitsupply brought on Rose PR to help launch their Montreal flagship store. Rose PR was tasked with developing and executing a buzzworthy media launch filled with press, influencers, bloggers, and local celebrities, as well as securing media awareness regarding the brand’s Quebec launch.

 

THE STRATEGY

Rose PR diffused an announcement release to secure press leading up to their official launch. Rose PR also pitched one-on-one interviews with Suitsupply founder and CEO Fokke de Jong to TIER A lifestyle and fashion media.

With the launch; Rose PR secured various sponsors, as well as curated a guest list of over 500 notable Montrealers. The exclusive event was by invite-only and also served as Suitsupply’s official “unveiling” of their breathtaking Montreal store.

 

THE RESULT

In addition to securing over 3 million social media impressions at the launch, Rose PR secured 17 million TIER A & B media impressions. This included stories in; La Presse+, Journal Métro, EnRoute Magazine, Huffington Post Québec, Montreal Gazettes, Les Affaires, Dress To Kill Magazine etc.