Viktor & Rolf

Flowerbomb Bloom Influencer Event
Category
Case Studies
THE BRIEF

Viktor & Rolf Canada employed Rose PR to develop an influencer event to generate buzz and brand awareness regarding their new Flowerbomb Bloom fragrance to top tier Toronto social media influencers.

The goal of the campaign was to create a series of “pictureworthy” moments that would create optimal buzz across the influencers respective Instagram, Facebook, and Twitter accounts.

 

THE STRATEGY

Rose PR was engaged in all aspects of the event creation and execution with the goal of creating a “Flowerbomb Bloom Garden Party” Influencer Event. From securing the venue, to sourcing all décor element, catering, DJ, and on-site activations. This included; a DIY bouquet station with the flowers found in the fragrance, a series of photo opps – such as; a flower-filled vintage bathtub, and other floral accents found throughout the event. Bottles of the fragrance were given away to each guest, where an on-site artist personalized each one.

The intimate event was by invite-only. 35 of Toronto’s key social media beauty and lifestyle influencers were strategically chosen to attend and immerse themselves in an afternoon of fragrance and florals.

 

THE RESULT

The event’s success was measured via the amount of social media engagement. Through the 35 guests in attendance, the campaign resulted in over 4.5 million social media impressions; including 250+ instagram stories and 70+ instagram posts.